https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting daily 0.75 2018-10-18 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc5834e9140b7d0a48b373d/1539673065525/44476498041_bf1496b3a4_o.jpg Inclusive Branding & Marketing https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/product-copywriting monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc84a180852296070f35681/1547483886368/Product+copywriter Inclusive Branding & Marketing - Content & product copywriting Product copywriting Convert visitors into customers through evocative and informative copy https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c3cbacf6d2a73d481056e4b/1547483870623/Define+tone+of+voice+and+branding Inclusive Branding & Marketing - Content & product copywriting Tone of voice & lexicon creation You’d be surprised by how many established brands don’t have their own tone of voice guidelines in place. These documents are key to making sure that no matter where your customers read you, it feels authentically like you. Output A tone of voice and lexicon document that you entire company will be able to refer to to speak with one voice. It will of course reflect best practices when it come to inclusivity and representation. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c3cb8eab8a04593c3ffea7d/1547483382590/HOW+TO+DO+INCLUSIVE+COPYWRITING Inclusive Branding & Marketing - Content & product copywriting Tone of voice & lexicon review We’ll come in with a fresh pair of eyes and review your marketing content, from social media caption to product copy, as well as branding documents like your tone of voice guidelines and your lexicon to identify ways in which you might be excluding key customers. Output - A report which will highlight the wording to consider updating immediately as well as best practices to start including in your copywriting. - Updates to your tone of voice guidelines and lexicon, including words or phrases to avoid https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc849a11905f4be76387996/1539852776334/ Inclusive Branding & Marketing - Content & product copywriting Blogging Engage your customers, retain them and create new leads with strong SEO. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc84aaae5e5f04679897145/1539853010295/ Inclusive Branding & Marketing - Content & product copywriting Website and UX copy You customer’s online experience is only as seamless as the UX copy https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c41b186f950b78f5732c070/1547809166401/Product%2Bcopy%2Bwriting%2Bwedding%2Bdress Inclusive Branding & Marketing - Content & product copywriting The challenge: Trying on your first wedding dress is an emotionally-charged experience. How do you recreate online, the feeling brides-to-be experience when they try on gowns? How we went about it: Focus on how the dresses feel to the touch, how they move, how they will make the bride feel Highlight each gown’s unique craftsmanship Lexicon and tone of voice: adopt emotional, romantic words as well as Background research on keywords to include in the descriptions to ensure they rank highest when a bride-to-be searches https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/website-building monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc853b415fcc023dd1f403f/1539855344627/ Inclusive Branding & Marketing - Website creation Wireframes Rather than run head on into setting up your website, we’ll create wireframes so we can agree on what key pages will looks like. All designs will take into account how the site would look on mobile. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc858f724a6947306e1a5e7/1539856687766/ Inclusive Branding & Marketing - Website creation Training At the end of the website creation, we’ll organise a training session and produce a training guide so you can update your website in house. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8578c0d9297bc1f2c1e16/1539856512047/ Inclusive Branding & Marketing - Website creation Content refresh To keep visitors engaged and interested, your website should be updated regularly, especially if you sell products. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc85241f4e1fccb5a7c1309/1539854972816/ Inclusive Branding & Marketing - Website creation Website imagery Choosing the right photos for your website will be key to drawing people in. Depending on your budget, we can discuss setting up a shoot (and we can project manage that) or use stock photos (this entire website was created with stock photos). Representation is key in the photography you us: all your customers need to be able to see themselves on your site. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc861aef4e1fccb5a7c7d38/1539858943764/ Inclusive Branding & Marketing - Website creation Bridal industry so white and skinny is a very real issue. If you are a bride-to-be of colour, or plus size, you rarely see yourself in wedding dress lookbooks or product shots. Which is obviously a massive opportunity for an organisation willing to take that leap. For a new lookbook, we made the decision to hire models of colour as well as sizes 12 to 24. As a result, the brand saw an increase in the number of photos organically pinned on Pinterest, creating great word of mouth. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8566424a6947306e1916c/1539856074324/ Inclusive Branding & Marketing - Website creation Copywriting Minimal is the word when is come to website copy. Less words doesn’t mean less time though. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8608a104c7b2293fd1eca/1539858627801/ Inclusive Branding & Marketing - Website creation Review & analysis We’ll review your current website to identify areas that can be more inclusive and representative - whether it’s the photography, the copy, the user journey etc. We’ll produce a report with recommendations sorted into easy, immediate fixes and more long-term ones. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc853150852296070f39b61/1539855562541/ Inclusive Branding & Marketing - Website creation User experience (UX) Where it all starts. This is where you look at your various customers, why they come to your website, how they might behave. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc85f37ec212da67d47d0f7/1539858305466/ Inclusive Branding & Marketing - Website creation Accessibility From screen-reader optimisation to the best fonts, we’ll review your website to highlight ways you could improve accessibility. We’ll produce a report with recommendations sorted into easy, immediate fixes and more long-term ones. https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/social-media-strategy-and-content monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc75489e4966b6cedc960c4/1539790130781/Analyse+existing+social+media+followers Inclusive Branding & Marketing - Social media strategy & content Analyse existing followers Looking to develop your social media strategy but don’t know where to start? We’ll analyse your existing followers’ base, including behaviours across platforms. Report included. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8c578c83025384059e758/1539884444787/ Inclusive Branding & Marketing - Social media strategy & content - WE ALL HAVE LIMITS… Photography is ours. we can recommend great photographers we love to work with and who we could successfully partner with to create your social media content. But really, you don’t want us behind the camera. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc755fe08522905e251cde7/1539794717252/Social+media+content+planning Inclusive Branding & Marketing - Social media strategy & content Social media content planning You’ve have these great new social media accounts but don’t have the time to post. We can do that for you. Available on a retainer basis with price depending on the number of hours. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8c1a6652dea19ff73880e/1539883469038/ Inclusive Branding & Marketing - Social media strategy & content Develop interaction best practices Once the comments and tweets start coming, how do you reply to them? Training and/or guidebook included https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc88ac524a694f7707ee6aa/1539869421889/ Inclusive Branding & Marketing - Social media strategy & content Accessibility review You’re missing out on crucial followers if your social media presence isn’t optimised for people with disabilities. We’ll start by reviewing the past six months of social media presence to put together actionable suggestions on how to be accessible for all. Our report will contain examples as well as best practice guidelines. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8641d7817f76c74cec7ae/1539859534327/ Inclusive Branding & Marketing - Social media strategy & content Every industry has its own specificities and regulations when it comes to social media use and finance is no different (just ask Elon Musk…). We were hired to consult on improving their social media presence by a big finance name. This included reviewing how their target market consume information on social, propose new content types and a calendar, and suggest ways forward to make their content inclusive https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc84f700852296070f37e0a/1539854241466/Social+networks+set+up+service Inclusive Branding & Marketing - Social media strategy & content Set up social media accounts Creating business on Facebook, Instagram, Pinterest and the like can be daunting. Luckily, we’ve done it dozens of times. We’ll start by establishing the best platforms for your brand to be on, before defining the content we should launch with. Training included. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8c1289140b7924b9c18a2/1539883347450/ Inclusive Branding & Marketing - Social media strategy & content User-generated content (UGC) activation Social media is great for word of mouth, and there are smart ways to encourage it. If you are a brick & mortar business, we’ll look at how you can seamlessly encourage offline customers to share their great experience online. https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/translation-transcreation-french-english monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc76185652deab42f764802/1539793316105/English+to+French+translation Inclusive Branding & Marketing - Translation & transcreation - English to French https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc7620c4785d3d806431f06/1539793442241/French+to+English+translation Inclusive Branding & Marketing - Translation & transcreation - French to English https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/define-brand-guidelines monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc88130e4966b2bd876ed84/1539867021503/ Inclusive Branding & Marketing - Brand identity Customer identification First thing first: Who is your customer? You might be selling the greatest product in the world but if you don’t know who you are targeting, their values, how they behave online and offline, you’ll struggle to meet your market. Your branding and marketing are much more likely to be successful if you know this information. We’ll get incredibly specific: If you’ve been building your product or service, you probably already know about your target market. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8834cec212d29c61e65c1/1539867499182/ Inclusive Branding & Marketing - Brand identity Your brand’s story Why did you decide to create what you are selling? What are you hoping to achieve? How do you help our your customers? We’ll also work with you on how you want to describe your brand, its personality and quirks. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc881ef15fcc023dd20b3d8/1539867157805/ Inclusive Branding & Marketing - Brand identity Internal brandbook Your brand reference book, containing everything from photography guidelines to your tone of voice. It could even include event formats, define how you are planning to use every single social media channel, etc. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc882489140b7b594f13e45/1539867257152/ Inclusive Branding & Marketing - Brand identity External-facing brand book You’re expanding your business and partnering with new brands but don’t want to loose your identity in the process. This is a perfect time to create a brand book you can share with them. It should contain everything from your brand’s story to the ways to use your logo. https://www.inclusivebrandingagency.com/inclusive-branding-marketing-branding-copywriting/email-marketing-automation-edm monthly 0.5 2019-02-04 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc76890ec212dc8139258c4/1539795148378/Marketing+automation+email Inclusive Branding & Marketing - Email marketing & automation Marketing automation email You’ve got this great subscribers’ database. Now what? In addition to regular emails, there are smart ways to keep activating your subscribers, from a kickass welcome email advertising all your products and services to Abandon Basket reminders. And finally, a reactivation email for people who haven’t opened your emails in a long time. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c41af15bba2233ca907210e/1547808546535/Outsource+email+marketing+startegy Inclusive Branding & Marketing - Email marketing & automation Our Women in Foreign Policy emails have a 40% average open rate, which is high for any industry. How we achieve this: First things first, the signup form asks for limited but relevant information which means we can do very precise segmentation. Then we send different content depending on where the subscriber is based and their career stage. We also learn from one email to the next what content our subscribers like and constantly evolve our sections as a result. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc8c65d8165f58325564fe8/1539884678443/ Inclusive Branding & Marketing - Email marketing & automation Grow your database So you want to start sending emails to customers. How do you grow your database? Which information should you ask of them in order to send them relevant content that they are likely to open? Our suggestions will take into account GDPR best practices. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc76a76e79c70906eb5f1a8/1539795622527/Email+campaigns Inclusive Branding & Marketing - Email marketing & automation Email campaigns Let us help you plan your email campaigns and content, including the copywriting and assets. We can also schedule emails for deployment on platforms like MailChimp, including reviewing your database segmentation. https://www.inclusivebrandingagency.com/superhero-representation-packages daily 0.75 2018-10-18 https://www.inclusivebrandingagency.com/superhero-representation-packages/existing-brand-company monthly 0.5 2019-02-07 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34c9bb4d7a9c15848c4ebf/1546963402344/Inclusive+marketing+and+branding+for+existing+brands Superhero representation packages - For existing brands Get to know your customers and understand your brand story We will ask you all the questions about your business, marketing and aspirations, get to know your product and target customers up close and personal. This is a full on immersion! https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34c9e121c67ce5720f21be/1546963443475/Inclusive+markering+and+branding+for+existing+brands Superhero representation packages - For existing brands Create an actionable report Part 1 - review of your existing marketing and branding Part 2 - immediate as well as longer-term changes, including: ways to improve representation in photography, words to avoid going forward, tips for better digital accessibility and ways to update your brand book. Part 3 - highlight potential pitfalls and how to avoid them. Including exploitation and cultural appropriation. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34ca588985832853da4eaa/1546963553661/edited.jpg Superhero representation packages - For existing brands Hire us on a retainer Representation is something to practice every day. We have the marketing expertise to accompany you on your brand journey as you create new, inclusive, multi-channel campaigns - click below to find out more about our services. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34c99803ce64caa4775ae2/1546963371254/Inclusive+brand+and+marketing+for+existing+brands Superhero representation packages - For existing brands A comprehensive audit of all your marketing for the past six months. Social media, emails, website, but also printed collaterals, any event you might have held, store signage etc. We’ll also ask for access to any analytics you might have. We’ll examine and review the lot to see where you might be losing customers and identify which consumers don’t see themselves in your campaigns. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34ca7088251ba3e312aa58/1546963579387/edited.jpg Superhero representation packages - For existing brands Book us for a specific digital marketing project From social media content to email automation, representation is at the heart of all our digital marketing packages. https://www.inclusivebrandingagency.com/superhero-representation-packages/new-brands-startup-company monthly 0.5 2019-02-08 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34c5e970a6ad0ce76b3734/1546962430869/Inclusive+marketing+branding+sme+start+up+ongoing Superhero representation packages - For new brands Keeping your marketing going When: You’ve launched your start-up or SME and now you need to keep maintaining interest and reaching out to your target market. This can either be the continuation of The Launch package, or a new service. How long: Available for a minimum of 10 hours a month for three months. https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34c57770a6ad0ce76b3029/1546962345103/Inclusive+marketing+%26+branding+new+brand+start+up+sme Superhero representation packages - For new brands The Launch When: You need a marketing & branding strategy to launch your start-up or SME, but don’t know where to start and don’t want the overhead of hiring a full-time marketing expert. You want to make sure that your content is inclusive and speaks to ALL your potential customers. How long: Available for a minimum of two months and 15 hours a month. https://www.inclusivebrandingagency.com/blog daily 0.75 2021-09-05 https://www.inclusivebrandingagency.com/blog/2019/1/4/when-inclusivity-goes-wrong-johnny-depp-in-a-dior-campaign-to-support-girls-education monthly 0.5 2019-02-08 https://www.inclusivebrandingagency.com/blog/2019/1/4/representation-matters-business-of-fashion monthly 0.5 2019-02-08 https://www.inclusivebrandingagency.com/blog/2019/1/4/influencers-emma-watsons-weird-instagram-strategy monthly 0.5 2019-02-08 https://www.inclusivebrandingagency.com/blog/2019/1/4/when-inclusivity-goes-wrong-the-dearsister-campaign monthly 0.5 2019-02-08 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c2f838103ce64cc6239057c/1546617747447/%23DearSister+Women+for+Women+Mary+Queen+of+Scots Blog - When inclusivity goes wrong: the #DearSister campaign https://www.inclusivebrandingagency.com/blog/2019/4/10/inclusive-branding-social-media-week-15 monthly 0.5 2019-04-10 https://www.inclusivebrandingagency.com/blog/2019/1/27/airfrance-sexism-instagram-ad-italy monthly 0.5 2019-02-02 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c4e01481ae6cfaa21f455a7/1548616026768/Air+France+sexist+advertising Blog - AirFrance Instagram ad is sexism-bound (The screenshot is from an ad I was served on my personal Instagram on Saturday 26 February 2019). https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c55d14f7817f790ccfefea2/1549128024395/AirFrance+sexist+advertising+Italy Blog - AirFrance Instagram ad is sexism-bound https://www.inclusivebrandingagency.com/blog/2019/2/12/kimonos-with-matching-hijabs-in-japan monthly 0.5 2019-02-12 https://www.inclusivebrandingagency.com/blog/2020/1/18/oscars-2020-so-white-twitter-gif monthly 0.5 2020-01-19 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5e241f646570d54754bd2372/5e241f69c77df97290613190/1579425645581/Academy+Twitter+representation+3.PNG Blog - Oscars 2020: Happy to use black women reaction gifs, not ready to recognise their art https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5e241f646570d54754bd2372/5e241f64620847624782144f/1579425642922/Academy+Twitter+representation+2.PNG Blog - Oscars 2020: Happy to use black women reaction gifs, not ready to recognise their art https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5e241f646570d54754bd2372/5e241f646810047965cd67ae/1579425643071/Academy+Twitter+representation+1.PNG Blog - 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REPRESENTATION PACKAGES For established or new brands https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc7598ce2c48339aec34143/1548328987590/Outsourced+inclusive+marketing+expertise How we work - Outsourced marketing expertise From branding guidebook to social media copywriting https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c489ca621c67c91562f108d/1548262581992/ How we work https://www.inclusivebrandingagency.com/about-founder-lucie-goulet daily 0.75 2019-02-07 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347ce821c67ce5720bc8f0/1546943727493/Gy0SOjRT_400x400.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347cd58a922d7c5cfc2986/1546943707995/avatars-000464336718-5dlgsg-original.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b3e88251ba3e30f3a37/1546943296374/HT7CGDvz_400x400.png About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b2b1ae6cffd19fb3426/1546943277413/riccardo-tisci-burberry-new-logo.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b25aa4a996712ef265d/1546943270911/Our-brand-Liquitex.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b1f032be40b1b8a3994/1546943265229/orglogo.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b198a922d7c5cfc1dd6/1546943258981/moton1452.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b12cd8366643915cc83/1546943255131/Lar-Mer-Logo.jpg About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/5c347b06352f538849a05ccc/5c347b07562fa77078219711/1546943242777/afdb.png About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5bc5861c53450aea0d448abd/1539671600110/Lucie+Goulet+inclusive+branding+and+recruitment About https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c5329f142bfc11469829a73/1548954115728/Google+Certified+Marketing+specialist+London About Google Fundamentals of digital marketing certification (Certificate ID PKP BXJ MXN) https://www.inclusivebrandingagency.com/inclusive-marketing-branding-copywriting-services daily 0.75 2019-02-08 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c499de40ebbe8f531dd5e46/1548328438356/ Our Services https://www.inclusivebrandingagency.com/home daily 1.0 2019-02-08 https://static1.squarespace.com/static/5bc57794ab1a622e554727dd/t/5c34d1e888251b344b7e72fa/1549349273913/Introducing+the+Inclusive+Branding+Agency Home - We HELP YOU MAKE YOUR CUSTOMER-FACING COMMS REPRESENTATIVE OF MODERN SOCIETY We work with new and existing brands to make sure ALL your customers feel heard, seen and ultimately convert. 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